Innovation
Objectives
Maintain consumer confidence in beef as a safe and wholesome food.
Identify strategies and technology to continuously improve the safety of beef and beef products from farm to table.
Serve as industry resource for current, science-based beef safety information.
The study of beef quality
Muscle Traits and Characterization
Carcass Trait Genomics
Muscle Tenderness and Yield
Flavor and Palatability
New Technologies
Etc…
Improving the value of beef through research