Competitive Edge was created to help producers get started with their marketing plan.  This online marketing tool was not created to tell you how to market your cattle but rather help you make a more informed decision.  You will answer a few simple questions about your operation.  Once you answer the questions the program will display a list of auction markets within your state, beef alliances, PVP, and QSA options that best match your production practices.  Additionally, there will be contact information provided for you to use to determine which option is the best marketing approach for you.

There is no doubt that the beef industry is constantly changing.  As a cattle producer, especially during challenging financial times, it is critical that you identify opportunities to add value to your calves when marketing.  So where do you start?  To begin with, good recordkeeping and documentation of the production practices on your operation is essential.  Additionally, it is important to have a marketing plan that supports the long-term goals for your operation. 

Multiple programs exist that you can participate in to add value to your calves.  Each marketing program has standards and guidelines which may included genetic and breed specifications, preconditioning requirements, source and/or age verification, natural production methods, as well as other items.  Therefore, if you are a producer that performs any or all of these value added practices; don’t just sell your calves as a commodity product; take advantage of the opportunity and market them accordingly.  So go out and find an auction market near you that has special sales, enroll in a Process Verified Program (PVP) or Quality Systems Assessments (QSA) program, or participate in a beef alliance and sell your cattle through a branded beef program.