The Right Message...At The Right Time! Cattle Handling Demo's Offer Unique Approach to Daily Livestock Work Smooth Stockmanship           • For improved gathering, penning, chute work,                         loading & hauling           • Reducing stress & increasing performance  Beef Industry Stewardship           • The cattleman's role in shaping consumers'                         perception of BEEF           • Put a pencil to it... the economic, personal &                         industry benefits A National Cattlemen's Beef Association Special Event Presented by Two Top Clinicians         Curt Pate, Effective stockmanship instructor and livestock handling advisor, renowned horseman, former auctioneer, life long rancher and chosen as AQHA's 2007& 2008 Regional Experience Clinician.   Ron Gill, Texas A&M Livestock Specialist and lifelong cattleman, nationally respected expert on cattle marketing, management, handling and BQA principles.   Increase Your Profits... and Boost the Beef Industry! For more information visit http://www.effectivestockmanship.com/ National Cattlemen's Beef Association's Stockmanship & Stewardship Tour is an innovative seminar series which uses live cattle demo's to inform cattlemen about the importance and benefits of proper cattle handling – and it's critical role in increasing the consumers' confidence in beef. But not only are producers assisted, the tour includes special hands-on training sessions at livestock auction markets where employees are coached in stockmanship methods and educated on their pivotal role in sustaining beef quality for the consumer. NCBA's Stockmanship & Stewardship Tour is led by 2 talented presenters who each have unique skills to share with the audience. Renowned Montana horseman, rancher and stockmanship instructor Curt Pate is joined by lifelong cattleman Dr. Ron Gill, Texas A&M Livestock Specialist and cattle handling advisor. The Stockman & Stewardship sessions teach handling methods that improve gathering, penning, chute work, and hauling. Much emphasis is placed on ways to increase cattle performance by reducing handling stress. Discussions of Beef Industry Stewardship are also included showing how cattlemen can actually shape consumer's perception of beef. Other topics include how the principles presented actually have a significant economic - as well as “quality of life” - benefit when applied in one's operation. For more information contact Debbie Gill, debbie@effectivestockmanship.com, 817-235-8783 or G. Ashby Green, DVM, VP Producer Education, NCBA, agreen@beef.org, 303-910-7869.